With nearly 25 years’ experience in the coating and polymer industries, Andy Gent joined AGM’s business development team in 2018. Playing an instrumental role in the company’s sales progression, Andy was promoted to Commercial Director in February 2020 with the task of building on recent customer successes to drive further revenue growth. However, shortly after his promotion, the UK went into its first national lockdown as a result of Covid-19.

One year on, Andy reflects on the challenges the AGM team has faced over the last year, and the impact that the global pandemic has had on the company’s commercial strategy.

Since my promotion, I think it’s fair to say the world has seen a number of changes! As with many companies, we encountered challenges with the restrictions imposed by coronavirus, and it certainly impacted our business over the past 12 months. However, it also gave us an opportunity to take stock of our current business development position and outline the key areas that we wanted to develop and strengthen.

Having looked deeply, I felt that with increased reach into the market we could develop a stronger platform to be able to maximise the opportunity to deliver our high-quality standard products directly to our growing customer base. That’s why through 2020 we have worked hard to identify strategically aligned distribution partners which have enabled us to significantly expand our sales network. Through 2020, we signed five major new agreements with partners in the USA, Canada, South Korea as well as across most of Europe and there are more to come.

To support our growing partner network and customer base, it was also clear that we needed to rethink how we are delivering our company, technology and product messages. Our marketing team has done a fantastic job completely re-branding and redeveloping our website to give us a fresh, modern and innovative platform that enables us to clearly communicate the benefits of our products in real applications.

To achieve success in the chemicals industry, products need to gain acceptance and we need to build customer trust so they know they can rely on the products for long term performance. This ethos has not changed over the last 12 months, we have continued to build even stronger customer relationships as we come together at a global level to ride out this pandemic.

Our technical team has done an outstanding job of building a technology platform that customers can depend on. With our standard Genable dispersions, we have a toolbox that delivers real value-adding performance benefits to new and existing industrial systems. Alongside this, with our Innovation Accelerator development programs, we have the capability to offer customised solutions tailored to meet our customer’s exact needs.

Although we are starting to see signs that the pandemic is releasing its grip, it is clear that the chemical industry globally still faces challenges, however, I am confident that the future is really positive for AGM. We have all the pieces of the jigsaw and are now putting them into place to ensure that we maintain our position as a world leader in graphene dispersion technology. Exciting times ahead.

If you would like to speak to Andy and his team, you can use the contact form here, or you can find out more about AGM’s graphene dispersion technology here.

CONTACT US: +44 (0)1642 438214

As part of an oNLine webinar focused on Innovative Materials, AGM’s CEO, Adrian Potts, joined fellow industry experts to deliver a presentation on the Enhancement of Composite Materials with Graphene Dispersion.

The webinar was hosted by The Dutch Composites Association, CompositesNL, which represents organisations in the Netherlands that are involved in the development, manufacture, maintenance and reuse of products in which composite technology plays a role.

Download the slides here.

For more information on AGM’s work in the Polymers and Composites industry, click here

If you would like to discuss how you can benefit from Graphene, please contact AGM here

CONTACT US: +44 (0)1642 438214

Applied Graphene Materials is pleased to announce that its customer, Infinity Wax, a major manufacturer of car care products in Europe, has launched a second car care product enhanced with the Company’s graphene technology. Using AGM’s industry leading Genable graphene nanoplatelet dispersions, Infinity Wax has launched Graphene Wax, a new generation of high performance car wax.

Infinity Wax launched the new Graphene Wax on 28 January 2021, following the success its ground-breaking QDX Graphene Detailing Spray launched during Q4 2020. The new product offers outstanding water beading and sheeting properties as a result of increased hydrophobicity, resulting in long term paint protection. Graphene Wax makes it easy to wipe away dirt, enabling car owners to achieve a professional wax shine.

The new wax product is the result of an extensive evaluation and testing programme between Infinity Wax and AGM. Infinity Wax expects to see significant customer interest in the new product, as was seen in the launch of its QDX Detailing Spray in 2020, where initial stocks sold faster than anticipated and attracted interest from a number of specialist journals and forums for car groups.  The Graphene Wax product is available to car owners directly from www.infinitywax.com and at a growing network of car detailing shops across the UK and Europe.

“We are proud to have been able to work with the Infinity Wax team on the development of a further performance-enhancing product for the car care sector which incorporates our graphene dispersion technology.  We are delighted to see a second graphene product launch for our customer and we look forward to seeing this product’s success in the market, and how this translates into revenue growth for both AGM and Infinity Wax.

This product once again demonstrates the effectiveness of AGM’s approach to close collaboration with our customers, which has delivered an optimum outcome with the deployment of our graphene dispersions.”

Adrian Potts, Chief Executive Officer of AGM

“The launch of our second graphene fortified car care product in less than 12 months has been a significant milestone for Infinity Wax. AGM has been instrumental to our R&D process through technical support and a reliable supply of raw material. 

The use of Genable dispersions in our latest product, an automotive paste wax, has allowed us to push the performance of our synthetic wax technology beyond what has previously been possible while also allowing the product to be beginner friendly with effortless ease of use, something rarely seen in these types of highly durable waxes. 

The success of our first product, QDX Graphene, a water-based quick detail spray, has set a precedent and given a great deal of confidence to our customers using these products, but also for our new and existing distribution partners, who have also benefited from the product’s success. This is echoed by the launch of our new wax product, where 77% of the manufactured stock sold within 24 hours.”

Mike Cipriani, Founder of Infinity Wax

If you would like to discuss how AGM’s graphene dispersions can enhance your new product, you can contact us here.

CONTACT US: +44 (0)1642 438214